Treating Gaming Content Creation Like a Business: Key Tools for Success

If you’re an avid gamer, gaming content creation is one of the most exciting careers out there. You can not only play and share your favourite titles—you garner opportunities to earn a living from doing what you love best.
That’s especially true now that platforms like Switch are starting to compensate streamers more, switching from a 50/50 split in monthly subscription fees (which start at £3.99 in the UK) to 60/40 for streamers with more than 100 subscribers. That’s not to mention all the gaming content creator success stories out there, from PewDiePie to Ninja, that show just how rewarding this career path can be.
Before diving in, though, you may want to discover the truth about being a gaming content creator. Yes, you’ll be able to pursue your passion, enjoy more flexibility, and even achieve a healthier work-life balance! However, you’re not an influencer. Instead of promoting brands, you create content that aims to fill a need in the gaming community, and that means you need to treat this journey like you’re running a business.
Primarily, that will involve carefully studying what your chosen audience wants to see and creating high-quality content that aligns with it. That’s something you can’t do on your own—which is why you’ll want to have these key tools on hand.

Fast, reliable internet
The quality of your WiFi can make or break your career in gaming content creation. Not only is it necessary if you want to live stream in HD—you’ll also need it to download files, upload videos, and share information with other gaming content creators you collaborate with. If you experience lags and buffers on your current connection, that can draw viewers away from you, slow the creation process, and even stop you from posting content altogether. That’s why you’ll want to switch to a new internet plan that offers fast speeds, reliability to prevent downtime, and good customer service.
Full fibre checks all these boxes and is also future-proof thanks to the durability and lightning-fast connections fibre optic cables offer compared to traditional copper wires. For your needs, though, consider getting dedicated full fibre business broadband. Like regular full fibre plans, these promise gigafast, reliable, and fast internet without data limits, perfect for gaming content creation tasks. However, Zzoomm’s business-oriented full fibre connections show that they also provide a static IP to further improve internet speed by ensuring you’re the only one using your line—as well as a WiFi 6 hub that can accommodate all the equipment you’ll need. Procuring this kind of internet means slow data won’t stop you from sharing the expertly created content that viewers expect from professionals.
Professional recording equipment
Speaking of equipment, you’ll want the kind that can record your videos, podcasts, streams, and more in crisp quality—and, just like a business, you can’t do that with your PC’s basic webcam and microphone. Instead, you’ll want to use the likes of Etron’s GamePtS, a USB 3.0-compatible video capture device that’s specifically designed for live gaming. The footage it records can be exported in virtually any format of your choice, and it won’t add to your PC’s CPU load—meaning you can simultaneously record and play more data-heavy, graphics-intensive games without lag. To eliminate environmental noises, especially if you live with other people or on a busy street, the Blue Yeti USB microphone is a staple among streamers thanks to its simple controls and four polar patterns, allowing you to control the direction from which it records sound.
Aside from image and audio quality, you’ll also have to consider factors like stability. For instance, you wouldn’t want your footage or audio to get shaky during particularly intense gaming sessions. Smaller tripods like the Manfrotto PIXI Mini can snugly fit on your desk, and it can help you steady both cameras and microphones. You’ll also want your viewers to actually see you and what you’re doing—which is why you’ll need lighting equipment to illuminate your surroundings, especially if you usually play in a darker environment. Any ring light from Amazon should do the trick.
Editing software
If you choose to specialise in creating gaming videos and podcasts, you do need to edit the content you post. We’ve noted that making your first rough cut can take up to two hours. On top of adding fillers like titles, b-rolls, and sound effects to make your content more interesting—and giving everything a final watch to polish everything off—editing can take up a good chunk of your day as a gaming content creator. That said, you’ll want to use an editing tool that can help you do all that—and even streamline the process to save you some time.
To truly treat gaming content creation like a business, you’ll want to use equally professional audio and video editing software like the Apple Final Cut Pro. You can use its collection of customisable templates and visual effects to make both gaming videos and podcasts. Additional AI integration means you can also alter your backgrounds without a green screen, more intelligently cut out background noise, and even add accurate closed captions to make your gaming content more accessible. Use similar software frequented by Youtubers and filmmakers alike, and you’ll be able to more successfully create engaging content to propel your gaming career.

Automated scheduling tools
Regardless of the kind of gaming content you choose to create, you have to carefully determine when to start live streams or post podcasts and videos. You need to be making your content available at times when viewers are more likely to see it, which will help you engage and grow your audience. In the UK, for example, the best times to post—regardless of platform—are on weekday mornings between 8 and 10 a.m. and evenings between 6 and 8 p.m. During these windows, people are more likely to look at social media before going to and after coming home from work or school.
Though you can always post your content manually according to schedule, things can get off track if your content takes time to upload or you need to attend to something pressing during these times. That’s why you might want to leverage automated scheduling tools, instead. The likes of Adobe Express’ free content scheduler can help you draw up a calendar and—more importantly—use it to automatically post your content in a professional and timely manner. You’ll garner more viewers as your audience learns when to expect new content, and you can focus on more urgent tasks like editing, taking a break, or deciding what to cover next instead of stressing over scheduling.
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